Have you ever experienced buying something such as a yogurt, a bottle of mustard or any other food where it was hard to push, pour, or smash the product out of its packaging? I have.
Why would companies make such a bottle, can, etc. that frustrates you when trying to get the actual product out of it? Why would they want to have an angry customer at all?
Let´s take for instance a 100 g bottle of mustard. You have paid for the 100 g product (plus the packaging of course), right? The only problem (for you) is that in the end you will use-let´s say-about 90 grams because of the tricky package. The last 10 grams is so hard to get out that you don´t even suffer with it; you just throw it away.
So what happened? The company got its money. Product is paid for, packaging is paid for, and it made a profit. But you ate 90 grams of mustard instead of 100, meaning the bottle will empty earlier so you will buy the next bottle sooner.
This phenomenon also directly relates to food waste. We just throw away a certain percentage of the food product because of bad packaging. When it´s only one person throwing out, it probably wouldn't make a big difference. But if this product has a million consumers, well then… just think about it.
The good news is that recently scientists at MIT developed a kind of coating for the interior of ketchup bottle that is so slippery that not a drop remains inside the bottle. They say that the technology is safe because the components are made of solid and liquid food-based materials. The inventor said that with this technology we would be able to reduce waste significantly.
Let´s see what it brings in the future, I´m still skeptical but hopeful that people will begin buying products with less waste potential.
Source: www.bbc.com (Science & Environment). 20th February 2017.